An Original Podcast Series

Keepin’ It Fresh

Hosted by Food Network star and YouTube sensation, Hannah Hart, "Keepin' It Fresh" levels up your daily meal prep as part of a complete diet to help keep your mind, body, and kitchen at peak freshness all summer long.

Episode 01 | 23:34

Farm to Freezer

With farmers market season in full swing, learn how family farmer turned restaurateur, Nathan Peitso, keeps his favorite foods fresh all summer long. 

Episode 02 | 18:54

So Fresh, So Clean

To keep it fresh, you gotta eat clean. Ditch the trendy crash diet and discover the basics of eating healthy and meal prepping like a boss.

Episode 03 | 16:37

Flash Frozen

Explore the highly effective method of flash freezing and 15 other food hacks to preserve perishables and keep your fruits and veggies fresher longer.

Episode 04 | 21:07

Smoothie Operator 

Don’t miss L.A. Ram’s head dietician, Joey Blake, as he gives a crash course on crafting the perfect smoothie; all vital ingredients included.

“A dark spot on the top of an avocado means it’s past its peak, while a lighter one means it’s ready to become guacamole.”

Nathan Peitso, FARMHOUSE LA
Episode No. 1: Farm to Freezer
“Keepin’ It Fresh” host, Hannah Hart

Fresh, she’s so

fresh—exciting.

Keepin’ It Fresh isn’t just a podcast, it’s a mindset. Join Food Network star, YouTube sensation, and LBGTQ advocate, Hannah Hart, as she hosts an all-new exclusive podcast series that inspires you to achieve your peak freshness all day, every day. Tune in as she spills the seeds on trade secrets, nutritional nuances, and all the need-to-know basics of procuring, prepping and preserving fresh foods throughout the season to keep you feeling fresh to death all summer long.

Ep. 01 Objective

Farm to Freezer

Inspire listeners to consider the life cycle of fresh produce. Bring them full circle (from the farm to the freezer) to get them thinking smarter about Dole’s frozen food products. 

Ep. 02 Objective

So Fresh, So Clean

Enlighten audience about setting new standards when it comes to eating fresh. Nudge listeners to opt for organic and to start w/Dole’s organic frozen fruits and veggies.

Ep. 03 Objective

Flash Frozen

Empower listeners to preserve their perishables properly. Underscore the value of Dole’s flash frozen fruits and veggies staying fresher longer.

Ep. 04 Objective

Smoothie Operator 

Incentivize audience to incorporate more frozen fruits and veggies into meal routines by highlighting all the benefits of frozen smoothies.

Client
General Info
Team: Branded Content, TuneIn
Project:
“Keepin’ It Fresh” podcast
Episodes: Four parts, 20 mins ea.
Location: TuneIn Studios

General Overview: Keepin’ It Fresh is a sponsored podcast series aimed at amplifying Dole’s brand awareness as it pertains to the nutritional value and convenience of its premium frozen foods. We do this by creating highly credible original content via frictionless, conversational dialogue around maintaining a fresh mindset about food. The comprehensive four-part series should inspire, enlighten, entertain, and empower a deeply passionate and engaged target audience tuning in across the country on multiple devices 24-hours a day.

Topics
  • Fresh Produce 101
  • Flash Freezing/Storage
  • Nutritional Value/Science
  • Meal Preps/Meal Plans
  • Smoothie Snacks/Hacks
  • Recipes/Food Pairings
  • Shopping Lists
Guests
  • Nathan Peitso, Farmhouse LA
  • Dana Gunders, food scientist
  • Joey Blake, NFL dietitian
  • Dana Hunnes, UCLA professor
  • Antonia Lofaso, celeb chef
  • Brooke Williamson, celeb chef
  • Spike Mendelsohn, celeb chef
Key Messaging
  • Fresh/Frozen
  • Fruits/Veggies
  • Organic/All-Natural
  • Mixing/Blending
  • Recipes/Diet
  • Meal Prep/Plan
  • Wholesome/Nutritious
  • Tasty/Delicious
Dole Promos
  • Frozen Fruit
  • Crafted Smoothie Blends
  • Fruit & Veggie Blends
  • Dippers
  • Organic Frozen Fruit
  • Smoothie Bowls

General Objective: Educate our audience on the importance of eating fresh and maintaining fresh food quality, with a special emphasis on the convenience of having fresh fruits and veggies on hand at all times. In the end, listeners should instinctively come to the conclusion that Dole’s frozen products are the more convenient alternative because they never spoil—they’re always fresh and ready to eat.

Farm to Freezer
Episode 01 | 23:34
Featuring Nathan Peitso & Brooke Williamson

Summary: ‘Tis the season for freezin’. With farmers markets now in full swing, locally sourced produce is ripe for the pickin’. Learn the art of picking fresh produce and the secret methods used by top chefs to keep your favorite fruits and veggies fresh, from the farm to the freezer, all year long.

Topics: Picking Fresh Produce; Eating Organic; Safe Storage Hacks; Preserving Perishables; Salvaging Spoils; Flash Freezing (tease  Ep. 3)

Dole Promo: Organic Frozen Fruit; Frozen Fruit; Fruit & Veggie Blends

Talking Points: Educate listeners re: buying fresh produce and the proper way to cook/store it; Organic versus processed (nutritional value, freshness); Freezing methods and shelf life (tease Ep. 3 on flash freezing)

Voice & Tone Spunky and funny, but witty and sharp; a conversational tone that lets the host fluently transition between interview talking points and promos

Snap Intro: “Whaddup, ya’ll? It’s your girl, Hannah Hart. Welcome to my brand new podcast Keepin’ It Fresh presented by Dole. This time, I’m on a mission to help you level up your diet and keep you thinking fresh about the foods you eat so that you look and feel fresh all summer long. Are you ready? Let’s Go!”

Cue Intro Music: Jay-Z’s “On to the Next One” Instrumental (Freeze. Somebody bring me back some berries, please.)

Sponsorship Intro: “Today’s episode Farm to Freezer is brought to you by Dole‘s organic selection of premium frozen fruits and vegetables. Buy non-GMO, all-natural, nutritious blends of organic fruits and veggies sustainably harvested and carefully sourced from farms all over the world, picked to perfection and flash frozen at the peak of ripeness for ultimate freshness.”

Segue into Lead-In: “Okay, I’m already getting hungry. I do have to say, I lit-trah-lee add frozen fruit to everything. Especially in the morning with breakfast. Let’s be real—if you’re not eating fresh fruit for breakfast, you’re NOT keepin’ it real or fresh. But we’re gonna change that. After all, that’s why you’re here, right?

Nathan Peitso
Brooke Williamson

“I mean, Dole makes it sooooo easy for you. Seriously, all you have to do is toss a fistful of organic frozen fruit (it comes pre-packaged and ready to eat), right into a blender—you know, along with all that unnecessary junk you’re probably putting in there, too, like the wrong protein powder that you don’t even need, by the way. But we’ll get more into that during Ep. 4 when I sit down with L.A Rams head dietitian, Joey Blake. He’s…shall I say, a Smoothie Operator. See what I did there? C’mon, man…I gots jokes!”

Segue into Main Content: “Right now I’d like to introduce my first guest. He’s a California native who’s been working on his family’s farm since he was in diapers. He’s the executive chef at Farmhouse LA and he’s going to help me teach you how to stockpile fresh produce from your local farmer’s market and store it safely so that it stays fresh…basically foreva-eva. If that’s not keepin’ it fresh, I don’t know what is. Please welcome, Nathan Peitso.

Episode 02 | 18:54

So Fresh, So Clean

To keep it fresh, you gotta eat clean. Ditch the trendy crash diet and discover the basics of eating healthy and meal prepping like a boss.

Episode 03 | 16:37

Flash Frozen

Explore the highly effective method of flash freezing and 15 other food hacks to preserve perishables and keep your fruits and veggies fresher longer.

Episode 04 | 21:07

Smoothie Operator 

Don’t miss L.A. Ram’s head dietician, Joey Blake, as he gives a crash course on crafting the perfect smoothie; all vital ingredients included.