“Words flow through the veins to the brain fabulous and strange, my journalistic range is a catalyst for change.”
More than words.
But I'm more than just a writer. So when I'm not doing the write thing like you read about, I'm padding my portfolio with the skills to pay the bills.
Branded content brief for an original podcast series.
DNA & Knowledgebase Content
Teleport is a safe and secure people-to-people platform connecting millions of international travelers and shoppers worldwide.Teleport
Zendesk & Help Center Content
Teleport uses real people to deliver items directly from the USA to wherever you are in the world for less money and half the time.Teleport
Content Marketing Campaign
A comprehensive multichannel content marketing campaign for Uber, NeMo NYC.
Referral Marketing Case Study
How five businesses use Extole to target Millennials via custom referral marketing programs
Extole helped Amerisleep identify high-value advocates who demonstrated a strong response to the referral program and customized a unique rewards program tailored exclusively for those customers. This created a deeper connection to the brand which drove more meaningful engagement and generated more conversions.AmerisleepScottsdale, Ariz.
Once a month, Julep nudges advocates via email to personalize their beauty boxes before they ship. Once items are added, a pop-up display suggests they share their curated items with friends. This timely call-to-action presents a prime opportunity for advocates to take advantage of the promo.JulepSeattle, Wash.
Extole created an “out-of-the-box” solution that leveraged existing user data to better automate and track the progress of referrals, enabling campaign managers to analyze share metrics and customer feedback all under one roof, directly from the dashboard.DocuSignSan Francisco, Calif.
American Giant used Extole to develop a social-centric strategy focused on data-driven engagement. It analyzed consumer purchase patterns from top to bottom, drawing on deeper insights into specific product preferences that had helped forge a strong brand allegiance over the years.American GiantSan Francisco, Calif.
Intuit Quickbooks targeted high-level NPS responders with in-app refer-a-friend promotions. This prompted a spike in referrals. It then launched a timely burst campaign that doubled rewards for top responders, which amplified awareness and generated engagement with remarkable conversion rates.Intuit QuickbooksMountain View, Calif.
Best of SoCal Campaign
The West Coast is the best coast, like, for sure. But what makes Southern California all good in your hood? Is it the roses in Pasadena or the stars in Hollywood? The magic of Disney or the charm of Venice? The picture-perfect sunsets or the Sunset Strip? The Southland is many things to many people, but what does it mean to you?
A set of sponsored program guides for annual flagship events and media partnerships.
Tiffany & Co.
Engagement and wedding rings; jewelry.
Classic wedding styles for him and her.
Versatile wedding looks for him and her.
Wedding shoes for the whole party.
Las Vegas Guide
The Princess of Pop takes up
residence at Planet Hollywood.
Las Vegas Guide
Still the one, Shania Twain rides
into Caesar's with a new show.
Las Vegas Guide
The celebrated songstress makes a
triumphant return to Caesar's Palace.
That one time I got ridiculous and covered the biggest music festival in the world for the Los Angeles Times.