I also like to write.

Word Up.

I used to pass notes in class—all the words past the margins. Now I write to support my crackers and licorice habit. I also help startups plan things and create stuff.

View Portfolio

“Words flow through the veins to the brain fabulous and strange, my journalistic range is a catalyst for change.”

Velosaraptor
Bawstin, Mass.
Portfolio

More than words.

But I'm more than just a writer. So when I'm not doing the write thing like you read about, I'm padding my portfolio with the skills to pay the bills.

Lil' Fun Fact

The couple who produced Extreme’s More Than Words music video also directed Little Miss Sunshine. We were neighbors in Venice Beach for three years.

Velosa

Side Hustle No. 1

Wicked Smart Club

Side Hustle No. 2
Coming Soon

WedAruba

Just a little website I'm currently working on for a client. Have a peek while it's still under construction.

TuneIn

Podcast Series

Creative brief for a branded podcast series sponsored by Dole.

Teleport

DNA & Knowledgebase Content

Teleport is a safe and secure people-to-people platform connecting millions of international travelers and shoppers worldwide.

Teleport

Core Values

Our values forge the backbone of our business and embody the ethos of our community.

Trust & Safety

Teleport’s platform is designed with safety in mind, both online and off, from the inside out.

Community Guidelines

Nobody likes rules but they’re necessary to insulate our ​core values and promote trust.

General Info

Teleport incentivizes travelers to earn money by teleporting items to verified shoppers.

Teleport

Zendesk & Help Center Content

Teleport uses real people to deliver items directly from the USA to wherever you are in the world for less money and half the time.

Teleport

Payments

We audit the integrity of our payment platforms to ensure its safety, security and reliability.

Shopper FAQ

Shoppers save on top brands from the U.S. and have the items​ delivered to them overseas.

My Account

Teleport puts you in the driver’s seat and in full control of your personal account information.

Traveler FAQ

Travelers earn cash by hand delivering items from the U.S. to shoppers all around the world.

Uber

Content Marketing Campaign

A comprehensive multichannel content marketing campaign for Uber, NeMo NYC.

Target Audience

User personas prime for frictionless conversion.

Key Messaging

A dialogue that amplifies awareness, and a voice and tone that ignites action.

Channel Strategy

Paid, earned and owned data-driven programming.

Editorial Calendar

Aggressive agenda governing workflow, automation, and oversight.

Extole

Referral Marketing Case Study

How five businesses use Extole to target Millennials via custom referral marketing programs

Extole helped Amerisleep identify high-value advocates who demonstrated a strong response to the referral program and customized a unique rewards program tailored exclusively for those customers. This created a deeper connection to the brand which drove more meaningful engagement and generated more conversions.

AmerisleepScottsdale, Ariz.

Once a month, Julep nudges advocates via email to personalize their beauty boxes before they ship. Once items are added, a pop-up display suggests they share their curated items with friends. This timely call-to-action presents a prime opportunity for advocates to take advantage of the promo.

JulepSeattle, Wash.

Extole created an “out-of-the-box” solution that leveraged existing user data to better automate and track the progress of referrals, enabling campaign managers to analyze share metrics and customer feedback all under one roof, directly from the dashboard.

DocuSignSan Francisco, Calif.

American Giant used Extole to develop a social-centric strategy focused on data-driven engagement. It analyzed consumer purchase patterns from top to bottom, drawing on deeper insights into specific product preferences that had helped forge a strong brand allegiance over the years.

American GiantSan Francisco, Calif.

Intuit Quickbooks targeted high-level NPS responders with in-app refer-a-friend promotions. This prompted a spike in referrals. It then launched a timely burst campaign that doubled rewards for top responders, which amplified awareness and generated engagement with remarkable conversion rates.

Intuit QuickbooksMountain View, Calif.
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Audi

Branded Content

C'mon, baby, let's get Audi-here.

BMW

Branded Content

Ridin' clean in the Ultimate Driving Machine.

L.A. Times

Best of SoCal Campaign

The West Coast is the best coast, like, for sure. But what makes Southern California all good in your hood? Is it the roses in Pasadena or the stars in Hollywood? The magic of Disney or the charm of Venice? The picture-perfect sunsets or the Sunset Strip? The Southland is many things to many people, but what does it mean to you?

Food & Restaurants

L.A. is a mix of culture and trends, but it's definitely the culture that inspires the food scene here.

Bars & Nightlife

L.A. bartenders have perfected artisanal cocktails with fresh produce and experimental fearlessness.

Travel & Entertainment

L.A. is one of those people-watching places where you can be entertained just by running your errands.

Health & Beauty

SoCal offers so many ways to stay healthy outdoors and avoid being cooped up in the gym.

Shopping

High or low, classic or modern, SoCal reigns shopping supreme because here anything goes.

Education

Southern California is the white-hot center of opportunity for the very young and the forever young.

Services

Personal preference is king. So when specific needs need attention, SoCal's service industry thrives.

Home

Southern California homes inspire both inside and out, from the coffee table to the patio furniture.

L.A. Times

Event Guides

A set of sponsored program guides for annual flagship events and media partnerships.

Festival of Books

Sponsored by Target and hosted by the University of Southern Californa.

Travel Show

Sponsored by Toyota and held at the Los Angeles Convention Center.

Newport Beach Film Fest

Sponsored by the Los Angeles Times and the City of Newport Beach, Calif.

L.A. Film Fest

Presented by Film Independent and showcased at L.A. Live in DTLA.

The Taste

Sponsored by Food & Wine Magazine and hosted at Paramount Studios.

Wine, Spirit & Beer

Presented by the L.A. County Fair and held at the Fairplex grounds in Pomona.

Advertisement

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Tiffany & Co.

Branded Content

Engagement and wedding rings; jewelry.

Vera Wang

Branded Content

Classic wedding styles for him and her.

Branded Content

Rolex

Branded Content

Cartier

St. Laurent

Branded Content

Versatile wedding looks for him and her.

Jimmy Choo

Branded Content

Wedding shoes for the whole party.

Britney Spears

Las Vegas Guide

The Princess of Pop takes up
residence at Planet Hollywood.

Shania Twain

Las Vegas Guide

Still the one, Shania Twain rides
into Caesar's with a new show.

Céline Dion

Las Vegas Guide

The celebrated songstress makes a
triumphant return to Caesar's Palace.

Marriott

Travel in Style

Sponsored summer destinations magazine.

Travel

California

Travel

Florida

Travel

Spain

Travel

Japan

Travel

Hawaii

Travel

Arizona

Advertisement

Our writers are rewarded by readers who believe they should be rewarded for the quality of their ideas, not based on likes, clicks or attention.

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Tomorrowland

Event Coverage

That one time I got ridiculous and covered the biggest music festival in the world for the Los Angeles Times.

Dance Goes Boom

Belgium’s massive music festival opens.

Avicii & Aoki

Main stage acts blow the doors off in Belgium.

Swedish House Mafia

One of the trio’s last performances.

NERVO

Female deejays breakout at Tomorrowland.

L.A. Times

Reporter | Community Affairs

Published for the very first time profiling at-risk youth.

Boy Needs a Home
Los Angeles Times
Sisters Find Solace
Los Angeles Times

UCLA

Education

Sponsored College Tour Guide and Advance Education special sections.

Pepperdine

Education

Celebrating 75 years of purpose, service, and leadership in Malibu, Calif.

Education

Scholastic

Bilingual reading guide includes kids’ reviews, illustrations, and poems.

Scholastic

Bilingual reading guide includes digital reading resources and apps.

Business

City National Bank

The definitive leader in small business lending across all of Southern California.

SCMSDC

Celebrating 40 years of pioneering supplier diversity across Southern California.

Healthcare

City of Hope

New innovative therapies and cancer treatments.

City of Hope

Guide to Southern California’s finest medical facilities.

Mailer Daemon.

All work and no play makes me wanna tip up my cup and throw my hands up. Besides, what do you think I write for to push a RAV4? Gas up the Vespa, I'm goin' up the country.

Out of Office