‘Woo-hoo!’ WooPay is here.

They don’t call it WooPay, but they should. When WooCommerce asked me to create a killer content marketing strategy to help launch WooCommerce Payments, I was like “Woo-hoo, I got this!”

OKRs, KPIs & ROI

Objective

Create an omnichannel strategy that motivates merchants and developers to adopt WooCommerce Payments in the first 30 days.

Key Results

15% adoption rate based on a 12% LP conversion rate with an average CTR of 8% for emails and banner ads.

MOFU: Landing Page

SEO-optimized LP showcasing brand authority and key value props. Converts to product LP.

KPIs

  • Page views
  • CR & CTR
  • Bounce rate
  • Traffic source

TOFU: Email Sequence

Nurture active merchant and developer segments. Funnel through to marketing LP.

KPIs

  • Open rate
  • CR & CTR
  • Click-to-open rate
  • Bounce rate

TOFU: Website Banners

Context-based banner ads, highlighting key benefits and core features pointing to LP.

KPIs

  • Impressions
  • Engagement
  • Reach
  • CR & CTR

TOFU: WP Banner

Prominent WP Admin banner served globally until clicked or dismissed by the user. 

KPIs

  • Impressions
  • Engagement
  • Reach
  • CR & CTR

TOFU: WP Notification

Notification badge in the WP Menu nudging a click-through to more info and a CTA.

KPIs

  • Impressions
  • Engagement
  • Reach
  • CR & CTR

TOFU: WP Dashboard

Infocard placement in the WP dashboard feed where merchants get redirected after login.

KPIs

  • Impressions
  • Engagement
  • Reach
  • CR & CTR

MOFU: Case Studies

Profile the successes of small businesses using WooCommerce Payments to drive sales. 

KPIs

  • Page views
  • CR & CTR
  • Bounce rate
  • Traffic source

MOFU: Use Cases

Showcase all the ways merchants can use WooCommerce Payments to grow their business.

KPIs

  • Page views
  • CR & CTR
  • Bounce rate
  • Traffic source

TOFU: Blog Posts

Publish a series on eCommerce tools and solutions featuring the benefits of flexible payments.

KPIs

  • Page views
  • CR & CTR
  • Bounce rate
  • Traffic source

MOFU: Comparison Pages

Breakdown of competitive advantages in contrast to competing payment platforms.

KPIs

  • Page views
  • CR & CTR
  • Bounce rate
  • Traffic source

MOFU: eGuide

Pillar page conveying the value of flexible, all-in-one eCommerce payment platforms.

KPIs

  • Page views
  • CR & CTR
  • Bounce rate
  • Traffic source

MOFU: Webinar

Intimate discussion and tutorial about the key benefits of WooCommerce Payments.

KPIs

  • Impressions
  • Views
  • Subscribes
  • Form fills

TOFU: LinkedIn

PPC testimonial sliders from merchants about their successes using WooCommerce Payments.

KPIs

  • Impressions
  • Engagement
  • Reach
  • CR & CTR

TOFU: Twitter

Publish and pin a thread detailing the unique features and benefits of WooCommerce Payments.

KPIs

  • Impressions
  • Engagement
  • Reach
  • CR & CTR

TOFU: Facebook

PPC testimonial sliders from merchants about their success using WooCommerce Payments.

KPIs

  • Impressions
  • Engagement
  • Reach
  • CR & CTR

TOFU: Newsletter

Supplement email sequence with a cover story in the weekly newsletter announcing the launch.

KPIs

  • Open rate
  • CR & CTR
  • Click-to-open rate
  • Bounce rate

TOFU: Media Blast

Distribute talking points to targeted media, influencers, and bloggers covering eCommerce.

KPIs

  • Organic reach
  • Domain authority
  • Earned traffic
  • # of new leads

Co-Marketing

Leverage key partnerships with Stripe and the WP developer community to drive engagement.

KPIs

  • Brand lift
  • Shares and likes
  • Organic reach
  • # of new leads

Landing Page Copy

Welcome to

WooCommerce Payments

The official payment gateway for WooCommerce stores.

The only payment solution fully integrated with WooCommerce and supported by our world-class product development team.

Simplify, streamline, and safeguard your payments process.
Get Started Now

Start for free,

pay as you go.

Start using WooCommerce Payments right away with no setup costs or monthly subscription fees.

Accept secure payments worldwide.

Accept major debit and credit cards in 135+ global currencies.
Get Started Now

Manage your

dough like a pro.

No more amateur third-party plugins. Do it all WooCommerce Payments.

One dashboard,
ALL the things.

Track profits and monitor payments in real-time from inside your store.
Get Started Now

Fuel sales with

flexible payments.

Meet customers where they are by giving them the flexibility to pay their own way.

Generate more sales
and faster growth.

Streamline and optimize checkout with more, faster ways to pay.
Get Started Now

Pro Feature

Fight fraud with
the strength of Stripe.

We’ve partnered with Stripe Radar to bring real-time fraud prevention to WooCommerce Payments. Stripe Radar’s machine learning technology analyzes and adapts to each customer’s unique payment profile – combatting fraud without compromising the customer experience.

1

Trained by hundreds of billions of unique data points

Learns from billions in transactions to assign risk scores to every payment.
2

Equipped with advanced Dynamic 3D Secure 2 technology

Sets precise rules to flag, block, or apply three-dimensional security to certain transactions.
3

Detects IP spoofing and proxy usage

Scans every layer of the financial stack to detect risk and suspicious patterns.

Earn fast with Instant Deposits

Instantly deposit earnings for a flat fee or schedule deposits to your bank for free. Read more about instant deposits.

Boost recurring revenue

Offer subscription-based payment plans with WooSubscriptions and turn first-time buyers into lifetime customers.

Collect payments on the go

Accept in-person payments using the BBPOS Chipper card reader and get paid wherever your business takes you.

Get started with

WooCommerce Payments today.

The official payment gateway for WooCommerce stores.

Email Copy

Cha-ching! Profits incoming.

Pre-launch Teaser

Subject Line: Saudade! WooPayments is coming to Brazil. 🇧🇷
Preview: Big things are in store – for your store.

Pre-launch Drip

Subject Line: Cha-ching! Profits incoming. 💰
Preview: [FName], get ready to get paid!

Official Launch

Subject Line: Woo-hoo! WooPayments is here. 🥳
Preview: Download now to elevate your earnings.

[FName],

Welcome to WooCommerce Payments, the official digital payment gateway designed exclusively for WooCommerce stores – built by us, for you.

As a Brazil-based store owner, you can now download and start using WooCommerce Payments right away with no setup costs or monthly subscription fees.

WooCommerce Payments simplifies, streamlines, and safeguards the payment process for you and your customers – taking you from today’s sale to tomorrow’s scale.

No more mediocre third-party plugins. WooCommerce Payments lets you manage your money, track your profits, and monitor payments in real-time from a single, centralized dashboard. It even lets you issue refunds and process returns with a single click.

Do it all with WooCommerce Payments

  • Manage all of your transactions in one place
  • Accept secure payments anywhere in the world
  • Get paid in minutes with Instant Deposits
  • Fuel sales with flexible payment options
  • Boost recurring revenue with WooSubscriptions

[FName], are you ready to elevate your earnings? Download WooCommerce Payments today and experience the simplicity of doing business online like a boss. 😎

[Signature]
[Footer]

Banner Ad Copy

Sell your products

anywhere in the world.

Accept secure payments in 135 global currencies with WooCommerce Payments.

Fuel My Sales

Give customers the power

to pay their own way.

Elevate your earnings with faster checkouts and flexible payment options.

Elevate Your Earnings

Manage your dough like a CEO.

Manage your money, track profits, and monitor payments in real-time from anywhere.

Get Started Now

Uber

Omnichannel content marketing strategy with copy.

Flock

Copywriter and creative for all things content marketing.

Los Angeles Times

Managing editor for custom pubs and branded content.

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