They don’t call it WooPay, but they should. When WooCommerce asked me to create a killer content marketing strategy to help launch WooCommerce Payments, I was like “Woo-hoo, I got this!”
‘Woo-hoo!’ WooPay is here.
OKRs, KPIs & ROI
Objective
Create an omnichannel strategy that motivates merchants and developers to adopt WooCommerce Payments in the first 30 days.
Key Results
15% adoption rate based on a 12% LP conversion rate with an average CTR of 8% for emails and banner ads.
MOFU: Landing Page
SEO-optimized LP showcasing brand authority and key value props. Converts to product LP.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
TOFU: Email Sequence
Nurture active merchant and developer segments. Funnel through to marketing LP.
KPIs
- Open rate
- CR & CTR
- Click-to-open rate
- Bounce rate
TOFU: Website Banners
Context-based banner ads, highlighting key benefits and core features pointing to LP.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
TOFU: WP Banner
Prominent WP Admin banner served globally until clicked or dismissed by the user.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
TOFU: WP Notification
Notification badge in the WP Menu nudging a click-through to more info and a CTA.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
TOFU: WP Dashboard
Infocard placement in the WP dashboard feed where merchants get redirected after login.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
MOFU: Case Studies
Profile the successes of small businesses using WooCommerce Payments to drive sales.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
MOFU: Use Cases
Showcase all the ways merchants can use WooCommerce Payments to grow their business.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
TOFU: Blog Posts
Publish a series on eCommerce tools and solutions featuring the benefits of flexible payments.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
MOFU: Comparison Pages
Breakdown of competitive advantages in contrast to competing payment platforms.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
MOFU: eGuide
Pillar page conveying the value of flexible, all-in-one eCommerce payment platforms.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
MOFU: Webinar
Intimate discussion and tutorial about the key benefits of WooCommerce Payments.
KPIs
- Impressions
- Views
- Subscribes
- Form fills
TOFU: LinkedIn
PPC testimonial sliders from merchants about their successes using WooCommerce Payments.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
TOFU: Twitter
Publish and pin a thread detailing the unique features and benefits of WooCommerce Payments.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
TOFU: Facebook
PPC testimonial sliders from merchants about their success using WooCommerce Payments.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
TOFU: Newsletter
Supplement email sequence with a cover story in the weekly newsletter announcing the launch.
KPIs
- Open rate
- CR & CTR
- Click-to-open rate
- Bounce rate
TOFU: Media Blast
Distribute talking points to targeted media, influencers, and bloggers covering eCommerce.
KPIs
- Organic reach
- Domain authority
- Earned traffic
- # of new leads
Co-Marketing
Leverage key partnerships with Stripe and the WP developer community to drive engagement.
KPIs
- Brand lift
- Shares and likes
- Organic reach
- # of new leads
Landing Page Copy
Welcome to
WooCommerce Payments
The official payment gateway for WooCommerce stores.
Built by 
for you.
The only payment solution fully integrated with WooCommerce and supported by our world-class product development team.
Designed exclusively for WooCommerce.
Simplify, streamline, and safeguard your payments process.
Start for free,
pay as you go.
Start using WooCommerce Payments right away with no setup costs or monthly subscription fees.
Accept secure payments worldwide.
Accept major debit and credit cards in 135+ global currencies.
Manage your
dough like a pro.
No more amateur third-party plugins. Do it all WooCommerce Payments.
One dashboard,
ALL the things.
Track profits and monitor payments in real-time from inside your store.
Fuel sales with
flexible payments.
Meet customers where they are by giving them the flexibility to pay their own way.
Generate more sales
and faster growth.
Streamline and optimize checkout with more, faster ways to pay.
Pro Feature
Fight fraud with
the strength of Stripe.
We’ve partnered with Stripe Radar to bring real-time fraud prevention to WooCommerce Payments. Stripe Radar’s machine learning technology analyzes and adapts to each customer’s unique payment profile – combatting fraud without compromising the customer experience.
Earn fast with Instant Deposits
Instantly deposit earnings for a flat fee or schedule deposits to your bank for free. Read more about instant deposits.
Boost recurring revenue
Offer subscription-based payment plans with WooSubscriptions and turn first-time buyers into lifetime customers.
Collect payments on the go
Accept in-person payments using the BBPOS Chipper card reader and get paid wherever your business takes you.
Get started with
WooCommerce Payments today.
The official payment gateway for WooCommerce stores.
Email Copy
Cha-ching! Profits incoming.
Pre-launch Teaser
Subject Line: Saudade! WooPayments is coming to Brazil. 🇧🇷
Preview: Big things are in store – for your store.
Pre-launch Drip
Subject Line: Cha-ching! Profits incoming. 💰
Preview: [FName], get ready to get paid!
Official Launch
Subject Line: Woo-hoo! WooPayments is here. 🥳
Preview: Download now to elevate your earnings.
[FName],
Welcome to WooCommerce Payments, the official digital payment gateway designed exclusively for WooCommerce stores – built by us, for you.
As a Brazil-based store owner, you can now download and start using WooCommerce Payments right away with no setup costs or monthly subscription fees.
WooCommerce Payments simplifies, streamlines, and safeguards the payment process for you and your customers – taking you from today’s sale to tomorrow’s scale.
No more mediocre third-party plugins. WooCommerce Payments lets you manage your money, track your profits, and monitor payments in real-time from a single, centralized dashboard. It even lets you issue refunds and process returns with a single click.
Do it all with WooCommerce Payments
- Manage all of your transactions in one place
- Accept secure payments anywhere in the world
- Get paid in minutes with Instant Deposits
- Fuel sales with flexible payment options
- Boost recurring revenue with WooSubscriptions
[FName], are you ready to elevate your earnings? Download WooCommerce Payments today and experience the simplicity of doing business online like a boss. 😎
[Signature]
[Footer]
Sell your products
anywhere in the world.
Accept secure payments in 135 global currencies with WooCommerce Payments.
Fuel My SalesGive customers the power
to pay their own way.
Elevate your earnings with faster checkouts and flexible payment options.
Elevate Your EarningsManage your dough like a CEO.
Manage your money, track profits, and monitor payments in real-time from anywhere.
Get Started Now
