Keepin’ It Fresh Podcast

Hosted by Velosaraptor, Boston’s renowned snackasaurus, this exclusive podcast series puts the pep in your meal prep to keep you feeling fresh all summer long.

Episode 01

Farm to Freezer

Farmers spill the seeds on keeping fruits and veggies fresh all summer.

Episode 02

So Fresh, So Clean

Ditch the trendy crash diet and discover the basics of eating fresh and clean.

Episode 03

Flash Frozen

Explore the subtle art of flash freezing perishables to preserve freshness.

Episode 04

Smoothie Operator

Craft the perfect smoothie to keep you feeling forever fresh this summer.

Fresh, he’s so

fresh. Exciting.

Join Velosaraptor as he navigates the nutritional nuances of frozen foods and explores the age-old science of summertime snacking.

Tune in for pro tips on how to procure, prep, and preserve your own produce, so you can achieve peak freshness for the whole family.

Summary

Keepin’ It Fresh is a sponsored podcast series aimed at amplifying brand awareness around Dole’s premium organic frozen foods. We’ll establish credibility by talking to food experts and present original content that’s entertaining while invoking a fresh mindset about food.

Topics

  • Meal Preps
  • Fresh Produce
  • Flash Freezing
  • Nutritional Value
  • Simple Smoothies
  • Shopping Lists

Buzzwords

  • Fruits, Veggies
  • Fresh, Organic
  • Easy, Convenient
  • Energy, Nutritious
  • Clean Living
  • Fit, Healthy

Objective

Underscore the importance of eating fresh and maintaining fresh food quality, with a special emphasis on the convenience of having frozen produce handy at all times. Listeners should instinctively think of Dole when it comes to organic fruits and veggies that never spoil.

Dole Promos

  • Frozen Fruit
  • Smoothie Blends
  • Fruit & Veggie Blends
  • Organic Frozen Fruit
  • Smoothie Bowls
  • Dole Dippers

Guests

  • Joey Blake
  • Dana Hunnes
  • Brooke Williamson
  • Spike Mendelsohn
  • Antonia Lofaso
  • Nathan Peitso

“A dark spot on the top of an avocado means it’s past its peak, while a lighter one means it’s ready to become guacamole.”

Velosaraptor

Snack Hoarder

Freeze, somebody bring me back some veggies, please.

With farmer’s markets in full swing, locally sourced produce is ripe for the picking. Discover the subtle art of selecting fresh produce and the secrets to keeping your favorite fruits and veggies fresh all summer long.

Episode 01 Script

Farm to Freezer

Tis the season for freezin’.

Promos

Dole’s premium organic frozen foods, fruit and veggie blends, Smoothies and Dippers.

Topics

Organic produce, preserving perishables, salvaging spoils, and tease Flash Frozen.

Dialogue

Informal, upbeat, and funny. Be able to transition naturally from dialogue to promos.

Snap Intro

Hey, guys. Welcome to my brand new podcast Keepin’ It Fresh presented by Dole. This time, I’m on a mission to put some pep in your meal prep and to keep you thinking fresh about the foods you eat so that you look and feel fresh all summer long.

Intro Music

Jay-Z’s “On to the Next One” (Freeze, somebody bring me back some veggies, please.)

Dole Script

Today’s episode is brought to you by Dole’s organic selection of premium frozen fruits and vegetables. Dole produce is picked to perfection and flash-frozen at the peak of freshness for ultimate nutrition and flavor. Its all-natural blends of organic fruits and veggies are meticulously harvested and carefully sourced from sustainable farms around the world. 

Opening

Man, I gotta say, Dole makes it so easy for you. Seriously, all you have to do is toss a fistful of organic frozen fruits and veggies straight into a blender with some almond milk and you’re solid. Just don’t add any extra junk, like processed protein powder. That stuff’ll kill ya. But we’ll get into that during Ep. 4 when I sit down with LA Ram’s head dietitian, Joey Blake. He’s, shall I say, a Smoothie Operator. See what I did there?

Guest Intro

Right now I’d like to introduce my first guest. He’s a California boy who’s been working on his family’s farm since he was in diapers. He’s the executive chef at Farmhouse LA and he’s going to help me teach you how to stockpile fresh produce from your local farmer’s market so it stays fresh, basically forever. If that’s not keepin’ it fresh, I don’t know what is. Please welcome, Nathan Peitso.

Flock

Copywriter and creative for all things content marketing.

Los Angeles Times

Managing editor for custom pubs and branded content.

Uber

Content marketing campaign for Uber electric bikes.